We believe that grip should be as natural as movement itself - without sacrificing skin health. Made and developed in Sweden, with one of Sweden's best cosmetic chemists in our founding team.
Hold On Tight (H.O.T.) balance moisture and friction in a unique formula, meeting the highest cosmetic standards - Caring for your skin and your grip without compromise!
A message from Anna Valfsson
Living and training in Sweden, I’ve struggled with grip for as long as I can remember. When my skin was too dry to stick to the pole, I used to just give up - spending half the year covered in layers, just doing floorwork, because winter in the Nordics is long, cold, and unforgiving.
"I wanted a grip that actually worked with my skin, not against it"
I wanted something that felt natural, kept my skin healthy, and didn’t leave behind all the downsides I was so tired of, a formula leaving no harm.
"No white marks, no sticky residue, no damage to my skin"
So, I took it in my own hands and created Hold On Tight - Body Grip Formula. A hydrating body grip that’s designed for performance, comfort, and care - because great grip should never come at the cost of healthy skin.
/Anna Valfsson
Pole Artist, Three times World Champion, Choreographer, Judge and Instructor with over 13 years of experience
About us
Our commitment is to provide products that help you move confidently and express yourself fully, all while keeping your skin healthy, hydrated, and ready for action.
Born in Sweden, Hold On Tight was created to solve a challenge that pole dancers in cold, dry climates know all too well; when the air steals your skin’s moisture, getting a good grip becomes almost impossible.
We believe that every dancer deserves confidence, control, and care - without compromise
Our mission is to redefine the way pole dancers achieve grip - by creating a hydrating non-oily body grip formula that enhances performance while caring for your skin instead of drying out or irritate the skin with harsh chemicals. We carefully select every ingredient to ensure it benefits both your performance and skin health.
CONSCIOUSLY FORMULATED
Developed and produced in Sweden, our premium cosmetic formula meets the highest standardsÂ
This choice is intentional - we value local production for its environmental benefits, strict cosmetic regulations, and ethical labor standards. By keeping everything close to home, we can ensure the highest safety and quality standards while supporting fair wages and sustainable practices. We don’t cut corners to lower costs. Instead, we invest in creating a professional product that is both effective and responsible.
We value transparency, quality, and sustainability in everything we do, from our ingredient choices to our environmentally conscious production.Â